Respuesta :
Answer:
Blue jeans. Long life cycle
Explanation:
If we select blue jeans, we know that it is classic clothes that are well-known in the market. It exists from at least 100 years and still widely used across the world. This product shows a long life cycle, stable demand and small profits. In order to implement a marketing strategy that increases sales, we need to look for new markets to sell (new places); or propose a new design that can attract consumers by targeting new market segments (variance in the product); or define new price lower than competitors (price policy); or create a campaign enhancing the attributes of our jeans (promotion focus). Nevertheless, these strategies must be based on sustainable competitive advantages to be successful. Otherwise, they will only work through short time, because blue jeans is a very easy replicable product manufactured by many competitors.
