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25-09-2019
Social Studies

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There are 4 basic criteria for segmenting markets. Identify and explain each.

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michelleperezmp58 michelleperezmp58

25-09-2019

Answer:

(1) A market segment must be substantial and have enough potential customers to be viable.

(2) A market segment must be identifiable and measurable.

(3) Members of a market segment must be accessible to marketing efforts.

(4) A market segment must respond to particular marketing efforts in a way that distinguishes it from other segments.

Explanation:

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