While some segmentation methods rely on external descriptions and factors to break down the market, ______ segmentation relies on consumers' descriptions of themselves. geo-demographic benefit psychographic demographic geographic

Psychographic segmentation is a segment in which current or previous customers are grouped together based on their similar personalities,beliefs ,values attitudes , lifestyle and interest.

This can help a business market or sell the product to the people who may seem so different on outside due to the areas they are located in or due to demographic differences however because of these shared Psychographic segment they may be approached as similar.

Why Use Psychographic Segmentation?

When people seems to be so vastly different based on other characteristics or segments this segment may help to narrow the group down into a group with similar characteristics based on the psychographic segmentation. This may help the business create long lasting relationship with their customers.