Marine Midland Bank sent market researchers door-to-door in the neighborhoods surrounding its branch banks. Each researcher wanted to spend 15 minutes talking with a head of the household about his or her savings accounts to discuss why he or she did not also have checking accounts and credit cards with the bank. Marine Midland researchers were using __________ to collect these data.
A. ethnographic research
B. observational data collection
C. individual interviews
D. intercept interviews
E. secondary interviews

Respuesta :

Answer:

C. individual interviews

Explanation:

Individual interviews -

It is the conversion where the few question is asked and the answer is given by the individual person ( giving the interview ) , it is a one - to - one conversation .

Hence  , from the question , the head spend 15 minutes with each of the researcher to have some conversation individually .

Therefore , the correct term for the given statement is C. individual interviews .