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Kirksand Airlines is well known for providing excellent customer service to its flyers. The staff members inquire about each flyer’s wants and needs, and listen carefully to their responses. If a flyer has any specific requests, the staff members ensure that they are immediately attended to. In this scenario, Kirksand Airlines illustrates _______________, which has been found successful in spurring on the growth of customer relationship management.

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sandlee09

Answer:

personalization

Explanation:

Based on the focus that Kirksand Airlines is demonstrating it seems that in this scenario they are illustrating personalization. This can be said because they are personalizing what they can offer each customer as part of their service based on each customer's wants and needs. This allows for greater customer satisfaction and is also a reason as to why it has been seen as successful in customer relationship management.

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