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Cloud computing, such as Apple's iCloud, enables businesses and consumers to share data or use software applications directly from a remote server over the Internet or wirelessly rather than having that data file or program reside on a personal computer. This is an example of a __________ change in the marketing environment.

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Answer:

The correct answer is  competitive.

Explanation:

Competitive positioning is the form a company takes place of a certain market by introducing a product or service that outstands from its competitors because of an added value.  In the case of Apple's iCloud, its added value lays in taking away the need of installing or storing software applications in a computer since it is all saved "cloud".

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