Answer:
The correct answer is brand community.
Explanation:
A brand community can be defined as a community formed on the basis of attachment to a product or a brand. The consumers that belong in a brand community generally share the same tastes, cultures, and values.
The main characteristics of a brand community are
A number of companies show brand communities, for instance, Jeep, Harley Davidson motorcycles, Barbie, Lego, Royal Enfield motorcycles, etc.
