The chief advantage of the _______ is that it allows the firm to specialize in satisfying the needs and characteristics of a specific customer group.

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21-11-2019
Business

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The chief advantage of the _______ is that it allows the firm to specialize in satisfying the needs and characteristics of a specific customer group.

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ekeneizuka ekeneizuka · Answer 1 · 2019-11-25T22:42:27+01:00

Answer: The concentrated market strategy.

Explanation: The concentrated market strategy as the name implies is a production technique in which a particular group of consumers are targeted for the production of a product.

It helps the firm to specialize on a particular product that satisfies a specific sector of the market. Examples may include a product targeted for soccer professionals such as a sporting boot, exquisite suits production for the wealthy.