Company 1 has a market share of over fifty percent of the basketball shoe market. The rest of the market is divided between several companies, including Company 2. Recently, Company 2 signed several popular athletes to five-year endorsement deals. Which graph illustrates the likely change in consumer demand for Company 2's basketball shoes over the next five years? Group of answers.
A an increase in supply
B a decrease in supply
C a decrease in demand
D an increase in equilibrium price
E a decrease in equilibrium price