Answer:
E. Points of Difference
Explanation:
Point of Difference (PoD) are factors of products or services (in this case, dating services) that stablish differenciation with competitors with the goal of increase bran loyalty as the consumer see their benefit increased.
While Point of parity, (PoP) are associations not unique to the brand but at equal level as the competitor.
As the statement assume Tinder is faster and cheaper than Match it stablish differenciation points.
