Zuze, an information technology firm, recently developed a data compression system. By virtue of this system, the company can compress and store more data in its cloud than any of its competitors, without affecting the quality of the data. Although the data compression system can be acquired by other companies in the future, it has presently enabled Zuze to compress and store its data in a more economical manner than its competitors. It is evident that Zuze has achieved _____.

Explanation: First-mover advantage (FMA) in the marketing plan is the benefit gained by a consumer sector's original ("first-moving") noticeable occupants. Technical innovation or fast acquisition of capital may achieve a first-mover advantage.

A person or business has a first-mover advantage when it is the first contestant and achieves a comparative advantage by resource control. With this benefit, first-movers can be compensated with enormous profit margin as well as a monopoly-like position.

Thus from the above we can conclude that the given case depicts first mover advantage.