contestada

Marshall Manufacturing has recently revamped its promotional strategy. Marshall now utilizes a system that combines all the elements of their promotion mix to create a more responsive organization providing a consistent message. Marshall Manufacturing has adopted a(n)__________.

Respuesta :

Answer: Integrated Marketing communication system

Explanation:

Marshall manufacturing has adopted an integrated marketing communication system to integrate all messages they would be sending out to the public from their marketing department.

Integrated Marketing communication system is a method of combining all the different marketing messages from a business establishment so they can function as one: with similar message.

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