Nordstrom, an upscale department store, has a well-known reputation for going the extra mile to serve its customers. This reputation for excellent customer service will most likely result in:

A) product design excellence.
B) mission statement satisfaction.
C) a sustainable competitive advantage.
D) producer excellence.
E) sustainable price decreases.

For a business to very successful it has adhered to the principle of customer service. For a department store like Nordstrom, their primary focus is on customer satisfaction.

To have a sustainable competitive advantage over their competitors they make regular analysis on the customer satisfaction and they go the extra mile to serve its customers.

By doing regular analysis of their customer satisfaction it will give Sustainable competitive advantages for a longer period of time. This is one of establishing their market presence and achieves their company’s goal in today’s competitive world.