Answer:
Sponsorship
Explanation:
Sponsorship refers to money or resources that an organization provides for an event or activity to receive in exchange promotional benefits. This can help the company to create awareness of its brand as customer become more familiar and recognise the brand more easily. As the statement says that Tostitos brand name is included in the event’s name, we can inferred that the company paid for a sponsorship and because of that the name appears in the event.
