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Company A entered the production of office software before its competitors. Because of this, the company's products are more familiar among and favored by customers. This situation exemplifies the_______________________________.

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IanSalvatore

Answer:

First Mover Strategy.

Explanation:

First Mover strategy is referred to denote such a company's strategy, which is the first one to enter the market before any of its competitors. This gives an advantage to the company, as such companies are identified easily by its customers. Therefore, the answer is 'First mover strategy.'

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