The selling concept holds that consumers will not buy enough of the organization's products unless the organization undertakes a large _ and __ effort.

The selling comcept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the selling company’s products. The organization must, therefore,n aggressively sell by persuasion and promotion effort. This concept assumes that consumers typically show buying resistance and must be jump started into buying. The company must have an arsenal of effective selling and promotional tools to stimulate more buying. Most firms practice the selling concept when they have excess stock. Their goal is to sell what they make rather than make what the market wants.

The selling concept holds that consumers will not buy enough of the organization's products unless the organization undertakes a large _________ and __________ effort.

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The selling concept holds that consumers will not buy enough of the organization's products unless the organization undertakes a large _ and __ effort.