Answer:
The primary purpose of this message is to inform a customer about a recall.
The secondary purpose is to retain the customer's goodwill.
Explanation:
The primary purpose of this message is to inform their customers about a problem and how it can be solved. The secondary purpose, but not less important, is to increase customer goodwill which in turn increases customer loyalty. Customers that believe that a company cares for them, will create a bond with that company.