Respuesta :
Answer:
It is whether to vary the company's competitive approach to fit specific market conditions and buyer preferences in each host country or whether to employ essentially the same strategy in all countries (B)
Explanation:
Competing multinationally as a company comes with its own unique strategic issues which must be sorted out in order to gain competitive advantage over other foreign competitors.
One of the biggest concerns of companies competing in foreign markets is whether to tailored their offerings in each different country market to match the tastes and preferences of local buyers or whether to offer a mostly standardized product worldwide.
Hence, regardless of a company’s motivation for expanding outside its domestic markets, the strategies it uses to compete in foreign markets must be situation driven and a good attention must be paid to what is obtainable in the foreign market.
