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Apollo Tyres tire company focuses specifically on the technical aspects of their tires. They often have leftover inventory because as great as their tires are, they do not meet many customer's needs. Instead of focusing on their customers, what marketing philosophy does Apollo Tyres use?

Respuesta :

zunesyed

Answer:

Production philosophy

Explanation:

Firms and organisation use different marketing philosophies to improve their product and attract more customers. Some companies focus on customers other focus on their production. Apollo Tire Company focuses on production philosophy which aims to rely on technical aspects. According to production philosophy, consumers prefer to buy goods and services that are affordable, available and efficient.

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