The central theme of the concept of _____ is that all of an organization's promotional elements and marketing activities reach out consistently and in a unified manner with its customers.

The integrated marketing communication is one of the type of organizational promotional method where we using the different types of medium for communicating with the audience about the new products produced by an organization in the market.

The main objective of the IMC ( Integrated marketing communication) is that it helps in boost the profits and the sales of the company.

By using this method we can easily communicate with the audience or consumers about the products and the services.

According to the question, the IMC is the concept that include all the marketing activities in more unified manner with the consumers in the market.

Therefore, Integrated marketing communication is the correct answer.