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25-01-2020
Business

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You have just created the "perfect" ad. It communicates the full mix of benefits upon which the brand is differentiated and positioned. This full positioning of the brand is called ________.A) its value propositionB) target marketingC) capturing the consumers' attentionD) value profilingE) differentiated marketing

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jepessoa jepessoa

25-01-2020

Answer:

A) its value proposition

Explanation:

A good brand value proposition should state all the benefits of your product or service since it is the promise that your brand (or company) is delivering to potential or current customers in order for them to purchase your product or service instead of the competition's.

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