contestada

Joshua is a marketing manager of a local retail home improvement store. He studies his customer profiles, market research data, complaints, and other information, attempting to better understand what his customers want. Joshua most likely operates in the __________ era of marketing.

Respuesta :

Answer:

Customer Perceptions of value

Explanation:

The customer perception of value is also acknowledged as the value in marketing, it is described as the difference among the prospective of the customer evaluation or computation of the costs as well as the benefits of one product or service in comparison with others.

So, in this case, he studies the profile of customer, complaints and market research data in order to understand the customers want. Therefore, he is most likely to operate in the customer perception of value era of the marketing.