Answer:
B. Overall objectives of the firm
Explanation:
Strategic planning can be defined as the process of creating a strategy, vision and direction for organisation, followed by allocating the resources needed to attain those set direction and vision. The main idea and logic behind strategic planning is to set a clear direction for the business that where it should move. Putting it simply, strategic planning address the questions like where your business is and where it should go, what business you are in and what business you could be in or you should be in. For this particular purpose, first step is to set overall objectives of the firm.
