"The cost of creating an email campaign for a product or a service is typically more expensive and takes longer to conduct than a direct-mail campaign" is FALSE.
Option: B
Explanation:
Email campaigning is the practice of mailing out a promotional message via online, usually to a collection of people. Each email sent to a prospective or existing client may be regarded email advertising in its purest sense.
It automatically sends ads, soliciting business, or soliciting sales or donations via email. This process is faster than direct-campaign, because direct is time taking and hectic. Require huge manpower and not that effective as e-mailing, as people are more active and available too in online than offline.
