Gretta has never tried Pert shampoo but she doubts that a shampoo can be as effective as a two-in-one shampoo and conditioner that she uses daily. Her negative predisposition toward the brand is her ______.

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24-02-2020
Social Studies

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Gretta has never tried Pert shampoo but she doubts that a shampoo can be as effective as a two-in-one shampoo and conditioner that she uses daily. Her negative predisposition toward the brand is her ______.

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Vickiee Vickiee · Answer 1 · 2020-02-25T05:29:22+01:00

Answer: Attitude

Explanation: Attitude is a person's (consumer) disposition towards a particular product or brand. It could be positive or negative depending on past experiences between the consumer and the brand. It is a set of beliefs and emotions a person holds about a particular product, hence attitude of a customer is a very important factor as it decides how well the consumer responds to a particular brand.