Selena wants to study the bond between pets and their owners. She chooses between the two major methodological approaches to research and decides to view and collect data in a numerical form. Which of the two major methodological approaches did she choose?
a. Quantitative
b. Qualitative
Quantitative data is measured in values and numbers. Qualitative data is measured in types and characteristics. Because Selena collects data in the numerical form, she used the quantitative approach.
