Ryan is deciding between attending Western State University and Eastern State University. He cannot attend both universities simultaneously. Both are fine​universities, but the reputation of Western is slightly​ higher, as is the tuition. Let MUE and MUW be​Ryan's marginal utilities from attending Eastern and Western State Universities respectively and PE and PW be the prices of attending Eastern and Western State Universities. Using the rule of consumer​optimum, Ryan will decide to

attend Eastern State​ University, if MUE/PE EXCEEDS MUW/PW

attend Eastern State University if MUE/PE is less than MUW/PW

attend Western State​ University, if PE/MUE< PW/MUW

attend Western State​ University, since it gives him more utility.