Answer:
Repositioning
Explanation:
Repositioning involves modifying or changing the identity or position of a product or brand in the mind of the consumers relative to other competitive products. In order to successfully reposition a product or brand, the market perception or understanding about a certain product or brand, must be changed. The essence of repositioning to ensure that the consumers needs and wants are continuously met
The repositioning of Scorla Foods will make them stand out as a go to manufacturer of organic products and would most likely be patronized by customers who are more interested in organic products.
