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Though he has never owned a Jaguar, Jerry thinks that Jaguar vehicles are poorly made and have many mechanical problems. For Jaguar to sell Jerry a car, the company would need to change the ________ component of Jerry's attitude.

Respuesta :

Answer: Cognitive component.

Explanation:

Jerry has a wrong impression about Jaguar cars, therefore for the company to be able to make sales of their car to Jerry they need to change his cognitive component about their car company. Cognitive component is a strong believe an individual holds about a person/idea.

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