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Firms are increasingly recognizing that ____ variables, such as lifestyles, attitudes, or personality, can play a major role in identifying similar consumer groups in different countries.

Respuesta :

Answer: Segmentation variables.

Explanation:

Segmentation variables are special qualities that can be used to separate the various distinct types of groups found in a market. Segmentation variables could be consumers: age, lifestyle, religion, habits, personality, passions.

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