Answer:
Jim bought a new car after evaluating several alternatives. Despite being happy with the performance, he experienced a certain degree of anxiety and doubt about the car. In this scenario, Jim is experiencing postpurchase dissonance .
Explanation:
Postpurchase dissonance is a common consumer reaction after making a difficult , relatively permanent decision. Doubt or anxiety is referred as post-purchase dissonance.
The probability of a consumer experiencing post-purchase dissonance, as well as the magnitude of such dissonance , is a function of :
. Degree of commitment/trrevocability of the decision
. Difficulty of choosing among the alternatives
. Individual's tendency to experience anxiety.
Hence in the given scenario Jim is experiencing postpurchase dissonance.
Answer:
Post purchase dissonance
Explanation:
This is the series of unsatisfactory and regretting reactions or attributes demonstrated by a customer after purchasing a product.it may culminated to the extent of returning the bought products or not using it. Basically it results from not obtaining accurate or complete information by the customer prior to purchase.
In addition, the ever unsatisfactory human wants, rapid competitions in the markets, preference for a better products and the need to maintain status in the society are additional factors that may be responsible for this negative Jim's post purchase state of mind.
