The options to the question includes:
a) target market
b)buying center
c.) consumer cluster
d.)demographic sample
e.)mass mark
Answer: the correct option is A (target market)
Explanation: To be able to make profits in production and sales of a product, the manufacturer needs to understand the need to identify it's target market.
Target market can be defined as potential customers which are identify by a company as people that are in most need of their products. E- cigarette is a cigarette manufacturing company that offers an alternative to combustible tobacco for committed smokers who are their target market.
