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Gina Parker owns an ad agency in Baton Rouge. She regularly purchases cleaning supplies for her custodial staff, using the same vendor and ordering relatively consistent amounts of the same products on each purchase. This is an example of ________.

Respuesta :

Answer:

A Straight re-buy situation

Explanation:

Straight re-buy situation refers to a state wherein a consumer makes purchases of similar goods, from the same seller, with similar order quantity and for a similar price.

In most of the cases, the purchaser re-orders the previously placed order without paying much heed to the details of such order.

In the given case, the customer purchased supplies from the vendor from whom she had previously purchased, with similar order size and for similar amount. This represents a case of straight re-buy situation.