Select the correct answers. Which strategy would be most suitable for a company at the maturity stage of its product life cycle? A. discontinue the product B. work on developing awareness about the product C. develop an aggressive advertising campaign D. introduce line extensions E. decrease the product price

Respuesta :

Answer:

b.

Explanation:

working awareness about the product will alert people

B. work on developing awareness about the product that would be most suitable for a company at the maturity stage of its product life cycle.

What is Product Lifecycle?

Product Lifecycle Management is a set of business management strategies as a product progresses throughout its lifecycle. The conditions under which a product is sold change over time and must be managed as the product goes through the next stage.

Product lifecycle is the progress of a product through five different phases: development, adoption, growth, maturity, and decline. This concept was developed by the German economist Theodore Levitt, who presented a model of the product life cycle at the Harvard Business Review in 1965. I still use this model.

There are four different phases in a product life cycle: introduction, growth, maturity, and decline. Each phase is associated with a change in the marketing position of the product. Different marketing strategies can be used at each stage to extend the product life cycle.

Learn more about the product life cycle here: https://brainly.com/question/7510515

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