The positioning strategy can help communicate the firm’s or the product’s ________, which communicates the customer benefits to be received from a product or service and thereby provides reasons for wanting to purchase it.
Value proposition is the a promise to customers that the benefit that we saying our product possesses over other competitors will be received by you if you buy our product. It provides the reasoning to the customers why they should buy our products. So the right option is VALUE PROPOSITION because the question says that the firm tries to take the customers from the market by telling them what benefits and uniqueness the product will offer you above other competitor's products.
