Answer:
Niche competitive advantage
Explanation:
A niche competitive advantage is gained when a business targets a small segment of the market and effectively serves them.
Forming a niche market leads to less competition as the business is specialised in this field, there is clear focus as a small targeted customer base is to be satisfied, and results in specialised skills or market expertise.
Yuengling only sold in a ten-state area on the Eastern Seaboard for over 170 years, giving them a niche competitive advantage.
Because the brewery was able to sell in the Eastern Seaboard for over 170 years, then, we can say the strategy gave the brewery a Niche marketing.
Niche marketing basically means the sales and targeting of products to a very specific set of customers in the specific region.
Hence, because the brewery was able to sell in the Eastern Seaboard for over 170 years, then, we can say the strategy gave the brewery a Niche marketing
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