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Integrated marketing communications is a strategic approach designed to achieve the objectives of a marketing campaign using the elements of the promotional mix to convey a unified message to the firm’s various audiences.1. True2. False

Respuesta :

The given statement is true.

Explanation:

  • In marketing this is a holistic approach for communicating product promotion to the customer
  • Available in both offline and online
  • Used for creating seamless customer experience
  • Applicable for One-to-one-marketing, direct marketing and mass marketing
  • It consists of advertising, public relation sales promotion, etc
  • This is done to attract customer and bring more business
  • This has an ability to reach many customers through variety of channel
  • It can attract all types of customers

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