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"One of my customers said to me the other day, "Why don’t you make a bikini that will scare off sharks?" She was joking, but now I’m wondering, ‘What opportunities might we miss out on in five years because we’re not thinking about them now?’
How can I reduce bias toward the status quo that might be influencing my thinking?"

A- "Use brainstorming with a diverse group of people within and outside your company to generate ideas, with no idea being too far-fetched."

B- "Rely on your gut instinct to make decisions quickly, because this will take Mi Ola in unpredictable directions."

C- "There simply is no way to make decisions about problems you don’t have information on, so trying to do so is a waste of time."

D- "Survey your management team about their ‘wish list’ for Mi Ola bikinis, then survey customers about the features on the wish list, and then determine which actions are most likely to produce the most popular features."

Respuesta :

You can reduce biased thinking by A- "Use brainstorming with a diverse group of people within and outside your company to generate ideas, with no idea being too far-fetched."

Explanation:

Every critical problem will end up with the simple solution. To out stand in her business, this entrepreneur was thinking to make some changes in her bikini production. But she end up with the usual ideas which are already present in the market. She was biased in thinking and couldn’t opt for a different idea.

On a fine day, having casual conversation with her customer she got a suggestion of making bikini with a style that would scare the shark. The entrepreneur was happy and at the same time felt bad about her biased thinking. To avoid this, she would go for brainstorming where she could get lot of different ideas from the group of people.

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