After graduating from university, Ted joined the army. He had been looking forward to serving his country by joining the army, but the routine-based lifestyle and strict training had him doubting his decision. In this scenario, Ted is feeling the influence of a(n)

A. schematic reference group
B.. brand community
C. market maven
D. opinion leader
E. aspirational reference group

Respuesta :

Answer:

E) aspiration reference group.

Explanation:

A reference group is a concept referring to a group to which an individual or another group is compared.

Aspirational reference group is a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated, but to which she does not belong. Thus person tries to copy the attitudes and behavior of the members of the group.