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Like most firms, Toyota organizes its markets into very specific segments to better uncover and meet its consumers varied needs in a sustainable way. Toyota’s segments include the standard/midsize car segment, SUV segment, truck segment, and compact car segment. Based on these segment definitions, Toyota focuses on the ________ when creating its segments.

Respuesta :

Answer:

Product

Explanation:

Toyota is making use of product segmentation.

Product segmentation is when segments are created based on the products the company makes.

Segmentation is the process of creating segments due to particular similar characteristics.

Other types of segmentation include:

Geographical segmentation- here departments are created based on the different regions, countries or states the company serves.

B. Customer segmentation: segmentation is based on the different groups of customers the company serves.

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