Conflict arises in a corporate training firm between sales staff and the educational designers. The sales staff wants courses to be customized according to each client's specifications, while the designers prefer to produce general courses that can be sold to a wide range of companies. Which of the following would be the best way to reduce the conflict between these groups?

A) Focus both groups on an issue that they have in common, such as improving customer satisfaction.

B) Require everyone to attend company-sponsored anger management classes.

C) Give managerial support to the group whose goals best fit the overall strategic direction of the company.

D) Focus on relational conflicts, rather than relevant substantive differences.

Conflict resolution is one of the crucial processes in an organization's management as if not addressed properly it may affect the productivity and growth of the organization.

As per the question, option A i.e. 'Focus both groups on an issue that they have in common, such as improving customer satisfaction' exemplify the most appropriate way to decrease the conflict between both the sales staff and educational designers. Focusing on an issue that is common to both the groups like 'ensuring consumer satisfaction' would not help reduce the conflict among them but also establish a kind of unity between them to address the issue effectively which would turn fruitful to enhance the productivity of the organization. Therefore, option A is the correct answer.