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Sales of watches among teenagers and twenty-somethings are declining rapidly as this age group uses cellphones, iPods, and other devices to tell time. A company that specializes in selling inexpensive watches to this age group may wish to consider ____ in order to develop new products other than watches.

(A) unrelated diversification
(B) backward integration
(C) forward integration
(D) horizontal acquisitions

Respuesta :

Answer:

(A) unrelated diversification

Explanation:

  • The unrelated diversification s a form of diversification that that to the forms of business when they adds up unrelated new products and new lines and penetrates the newer markets.  
  • An example of cake makers entering a furniture market. Thus relates to different and non-related spheres of functioning.

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