Symbic Foods, a chain of fast food restaurants, has included a drop-down menu on its main Web site. With this drop-down menu, people can view their country-specific Web site, which contains information about the dishes that Symbic Foods serves in that country. In this case, the strategy adopted by Symbic Foods is called _____. a. generalization of a Web site b. localization of a Web site c. standardization of a Web site d. centralization of a Web site

When a web site of a company is localised, it provides information. To users that is relevant to their locality. The access to local information about the business helps to drive sales at local stores of the business

In this instance localisation of the website is done by including a drop-down menu on its main Web site. With this drop-down menu, people can view their country-specific Web site, which contains information about the dishes that Symbic Foods serves in that country.