A large chain amusement park sells tickets at its main gate for guests who are visiting the park for just that one day. The park also sells seasonal passes that can only be used on weekdays. What market segmentation is being implemented by the amusement park?

A behavioral segmentation refers to the division of potential consumers into groups depending on their own variables such as tastes, knowledge, attitudes, etc. In the example it is noted that the guests receive a different treatment because surely their preference is for a few days; On the other hand, the rest of the people are available to attend more days than the guests.

andromache andromache · Answer 2 · 2022-03-24T13:33:25+01:00

The market segmentation that is being implemented by the amusement park is behavioral segmentation.

What is behavioral segmentation?

It means the division for the consumers that should be split into groups based on the variables like taste, preference, knowledge, attitudes. Since in the given example the amusement park sells the tickets to the main gate also they sales the seasonal passes that should be used only on the weekdays.

So this means that it is the behavioral segmentation

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