Watch was a teen publication given out free to high school students, but the publication was unable to deliver the response rates to coupons or sample offers that its advertisers expected. Marketing researchers for its publisher developed a research plan, gathered information from teen focus groups, analyzed the findings, and recommended replacing Watch magazine with Fuel for boys and Verve for girls. Making this change would be considered which step in the marketing research approach?

Respuesta :

Answer:

E. taking marketing action

Explanation:

Based on the scenario being described within the question it can be said that these changes would be part of the taking marketing action step. This step focuses on the different actions that the company can make in order to increase interest in their target audience towards their products or services. Which in this case the magazine manufacturers divided their magazine "Watch" into two separate ones, one that will specifically target their male audience and the other one specifically targets their female audience.