The Boston Consulting Group (BCG) uses an approach to __________ that analyzes a firm's business units (called strategic business units or SBUs) as though they were a collection of separate investments. Group of answer choices target marketing stock market investment marketing strategic planning market segmentation business portfolio analysis

Question

24-03-2020
Business

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The Boston Consulting Group (BCG) uses an approach to __________ that analyzes a firm's business units (called strategic business units or SBUs) as though they were a collection of separate investments. Group of answer choices target marketing stock market investment marketing strategic planning market segmentation business portfolio analysis

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eooyibo123 eooyibo123 · Answer 1 · 2020-03-26T10:58:44+01:00

Answer:

business portfolio analysis.

Explanation:

Business portfolio analysis is the systematic process by which an organisation analyses the products and services that make up a firm's portfolio.

Businesses use portfolio analysis to identify profitable and unprofitable products and business segments.

The unprofitable products and business segments are demphasises since returns are not much from such activities.

Profitable products and business are emphasised with a view of improving productivity of the firm.

The Boston Consulting Group uses business portfolio analysis to analyze firm's business units (called strategic business units or SBUs) as though they were a collection of separate investments.