Question:
When Branden decided he needed a new car, he immediately called his old college roommate, who owns a BMW dealership, to ask questions about options and financing.
Branden was searching for information from
A) an internal locus of control
B) an external source
C) an internal source
D) a situational factor group
E) a reference source.
Answer:
The correct answer is B) an External Source
Explanation:
Marketing studies the the The Consumer’s Decision-Making Process to enable business owners understand what drives demand.
The consumer decision process comprises of 5 stages. They are:
The questions deals with the information search stage.
Information search may be internal or external.
External information search is happens when a person seeks information from personal sources (for example, word of mouth from friends/family ) and/or public sources (e.g. online forums, consumer reports) or marketer dominated sources such as sales persons, advertising, especially when a person’s previous experience in that area is limited.
Cheers!
Answer:
Branden was searching for information from a reference source.
Explanation:
A reference source is a reliable source of information.
Branden needed information on the new car he was about to purchase and decided to source for information first.
Since his college roommate owns a BMW dealership, He will will provide accurate information about options and financing, making him a reference source.
Some of the characteristics of reference sources:
