"Show influencers how enticing it would be to work with your company" is NOT a reason you should be measuring your social media ROI.
Option: C
Explanation:
On social media ROI evaluation is necessary to secure buy in and budget for an individual's social marketing approach. It also demonstrates you what works and what does not allow you to change assets and strategies to become more productive. ROI refers for capital returns. What this implies for your social media strategy relies on the goals of the company, such as brand recognition, sales, consumer loyalty, etc. But broadly speaking, ROI on social media is the total of all value-creating social media acts.