Respuesta :
Answer:
Non equity Strategic Alliance
Explanation:
It would have been an equity strategic alliance if one company had bought shares in the other company, but that is not the case in the scenario
A Non Strategic Alliance is one where both companies agree contractually to combine their capabilities and/or resources together for the purpose of achieving a common goal, which describes the situation in the scenario.
Answer:
equity strategic alliance
Explanation:
An equity strategic alliance is basically a strategic alliance where two (or more) companies own a different percent of the new company created by the alliance.
A strategic alliance is formed when 2 or more firms decide to join resources to create a new company that will serve a specific market. While resources are shared within the new company, the two (or more) parent companies remain independent from each other.