Answer:
Mission and Market.
Explanation:
Strategic intent describes what organization wants to attain with the help of its communication mix, where it wants to reach with the help of applying all the tools of the communication mix. Putting it simply, where the firm actually wants to land. It gives any organization the main basis for their planning process and inspiration to go ahead in the business. Firms try to achieve a strategic fit and synchronization between its internal resources and abilities and eternal opportunities posed by the outside macro-environment. Its gives a bigger picture to the firm that what they should convey to the target market in their overall marketing communications.
